real stories – real impact
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REINVENT. REALIGN. REFOCUS.
CASE STUDIES OF OGSM IN ACTION
REAL STORIES – REAL IMPACT
While strategy work is often confidential, we want to share some of the real-world challenges clients face—and how they made changes for the better.
These anonymised case studies, with industries adjusted for confidentiality, reveal the powerful potential of OGSM.
show me the money: an investor magnet
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An early-stage start-up struggled to raise capital despite initial investor interest. The feedback was consistent: while the idea was appealing, there was no concrete execution plan or system to track progress and demonstrate returns on investment.
We expanded the Objective beyond just the idea, connecting benefits with the target audeince's latent needs . This provided clear direction and a compelling narrative for potential investors.
The one existing strategy relied solely on social media engagement (likes and shares) but lacked specific content plans and a link to the Objective.
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We lowered the barrier to entry significantly by introducing clear measures at the action level which gave investors direct feedback about the impact of thier capital. They could easily track progress—or withdraw if targets were not met.
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The result was overwhelming investor interest, as they saw a start-up with the energy of a new venture combined with the strategic mindset of a seasoned company. The kind of low-risk, high-reward opportunity that investors look for.
Stage 1 - organise, focus & fund
when two heads butt, no cars get saved
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A client in the emergency roadside assistance sector consisted of two distinct parts:
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The medical teams (doctors and associated staff)
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The operations teams, including ambulance services, call centres, and dispatch coordination. In charge of strategy.
The medical staff prioritised the highest level of service, while the operations teams were focused on cost efficiency.
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We emphasised involving representatives from both divisions in defining the Objective, which we elevated to a shared and more inspiring vision that both teams could agree on.
​The ensuing strategies allowed each division to leverage their expertise.
As a result, the two divisions no longer impeded each other’s progress. They both could achieve their individual objectives as well as the overarching goals of the company.
Stage 2 - Grow & mAture
letting go without letting down
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Leaning back and enjoying the rewards of years of hard work: an unfulfilled wish for a Dutch vegetable grower.
The challenge? He was pivotal—everything was in his head, from daily operations to client relationships and new business generation. Without his input, the business would stall. It was crucial to document his ideas and processes.
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Defining the Objective was straightforward: the owner had always been a successful visionary.
But as a micromanager, strategy was a challenge. This gave the management team a chance to step up and apply their expertise. Involving the wider team in action planning also gave them a new sense of ownership.
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The goals and dashboard allowed the owner to monitor progress as needed, giving him the confidence to hand over control to the OGSM-empowered team.
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The result was a major shift in company dynamics. The team thrived with their newfound structure and autonomy, while the owner enjoyed watching the continued success from a distance and the growth of his grandchildren, soon ready to step into the business.