competitive positioning
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Stand Out & Stay Ahead
From market differentiation to moat strategies,
we position you for
long-term success
stand out, stay ahead
define what makes your startup competitive
and protect it as you grow
Why positioning and a moat strategy matter
Each startup is unique. But ideas are easier to copy than we think. Investors want to see:
– What makes you hard to compete with
– How you will dominate the market
– How your brand attracts customers and builds loyalty
– How you defend and grow your market and position in the long-term (your moat)
​This will ensure tarction won't fade and competitors will not catch up.
What is a Moat?
The term moat comes from medieval castles, where a deep trench filled with water protected the castle from attackers.
In business, a moat means the advantage that protects your startup from competitors, making it harder for others to copy your success.
A unique positioning, patented IP, or customer loyalty can all create a moat.
What we build together
Market Positioning
Your place and face in the market
Customer Segmentation & Profiles
Your ideal customers and what drives their buying decisions.
Value Proposition & Messaging
The messages that connect emotionally and logically: Show investors and customers why you are the better choice.
Competitor Analysis & Market Mapping
Your market landscape, the position you take to win.
Moat Strategy
Stay ahead when others catch up
Unique Product or Service Benefits
Relevant strengths competitors cannot easily replicate or improve on.
Brand Relevance & Recognition
Build loyalty and trust that protects you from new entrants.
​Partnerships, Data, Intellectual Property
Create unfair advantages others cannot access or copy.
​
Your company has to achieve a monopoly.
Something utterly new, something that can't be copied.
–FROM "ZERO TO ONE" BY PETER THIEL
Brand: One of only 4 criteria to see if a business has the potential to become a monopoly.
–FROM "ZERO TO ONE" BY PETER THIEL
Brand: unique and strong bonds
that create a positive buzz.
–FROM "ZERO TO ONE" BY PETER THIEL