the growth roadmap
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Know Where You’re Going, Show How You’ll Get There
A structured plan to convince investors and drive execution
build investor confidence
with a plan that shows exactly how you will grow
We help you turn your startup’s potential into a clear, actionable roadmap — ready for investors, easy to follow for your team.
The Challenge – Why great ideas fail to convince investors
Startups often know their product inside out — but struggle to translate it into a convincing growth plan. Investors need to see exactly:
– How you will grow
– What you need from them
– What success (including the exit strategy) looks like
Without that, even great ideas miss out on funding.
What you get – What we build together
Business Model — how you make money and scale
Go-to-Market Strategy — where to find your customers and how to win them
Market Segmentation — focus your efforts
Milestones & KPIs — show what you will achieve and when
Risk Mitigation — anticipate risks and and how you manage them
Capital Needs & Use of Funds — prove why investment is needed and how it drives returns (with our finance expert)
A strategic business plan outlines where you want to go and how you will get there, by setting priorities and defining your approach.
It is the best foundation for building realistic financials. Because once you know what you will do, it becomes much easier to budget and forecast with confidence.
A strategic business plan outlines where you want to go and how you will get there, by setting priorities and defining your approach.
It is the best foundation for building realistic financials. Because once you know what you will do, it becomes much easier to budget and forecast with confidence.
the investor-ready roadmap
We use OGSM — a proven strategy framework designed to scale with your startup.
OGSM stands for:
Objective — what success looks like
Goals — measurable targets
Strategies — how you get there
Measures — actions and progress tracking
Simple and structured — everything that matters, on one page
A plan your team understands and owns
Keeps you focused and aligned — helps prioritise efforts and resources
Investor-friendly — shows where their money goes and how it delivers returns
What makes it ideal for startups?
It grows with you.
Why OGSM works
It forces clarity. It connects your big idea with daily decisions.
Easy to update — and easy to pitch.
– A business plan that evolves with you
– Confidence when talking to investors, partners, and your team
– A faster, less risky path to growth
the visual structure of an OGSM
IS OKR THE SAME OGSM?
The answer: they serve different purposes. OGSM connects vision, strategy, actions, and budget.
This makes it ideal for investor-facing business plans.
OKRs help track progress but lack the depth and financial planning investors expect.
OGSM
Objective, Goals, Strategies, Measures
✅ 1. Sets ambitious goals and tracks progress
✅ 2. Links what you want to achieve with how you will achieve it
✅ 3. Includes costs, resources, and responsibilities. Ideal for budgeting
✅ 4. Aligns teams, guides decision-making, and sets priorities. Ideal for growing.
✅ 5. Builds investor confidence by showing a complete plan and use of funds
✅ 6. Scalable. Grows with your business as it adds teams, markets, and complexity.
✅ 7. OKRs can fit into OGSM’s actions, tracking progress on specific prioritie
OKR
Objectives & Key Results
✅ 1. Sets ambitious goals and tracks progress
❌ 2. Focuses on what. But investors want to know how
❌ 3. No budget or resource planning — hard to show how investor money will be used
❌ 4. Task-focused, losing sight of strategy and the big picture
❌ 5. Not suitable to show investors how funds are used
✅ 6. Flexible. Adjust/reset goals frequently as priorities shift, ideal for fast-changing tasks.
❌ 7. Not designed as a stand-alone business plan
